Frosties Slogan – They’re Gr-r-reat!

Coca-Cola slogan 1905

Coca-Cola Slogan 1904

Coca-Cola Slogan 1891

7-up

7-up

7-up

7-up

A 7-up slogan

This slogan was used by the Abbey National bank. It was used from 1997 – 2002 following extensive consumer and staff research. The slogan aims to relate to customers by using the ‘acknowledge a truth’ tactic. The Abbey National are therefore presenting themselves as an organisation who wish to make its customers lives easier by delivering products and services in a straightforward, astute and friendly manner.